01Web design · Worcester
Website redesign A new look, without losing Google.
Get Found redesigns websites for local businesses from our office in Worcester, working with businesses across the UK. A redesign should bring you more enquiries, not fewer, so we plan it around what Google already knows about your site: keep the pages that work, redirect every old address and keep watch after launch, as part of our web design service. You own the domain and the website.
- 22 years’ experience
- Working UK-wide
- No long contracts
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- Every page that brings in visits kept
- One hop, straight to the closest page
- Staging blocks off, live site checked
- Search Console watched after launch
02What is it?
What is an SEO-safe website redesign?
An SEO-safe website redesign changes how your website looks and works while protecting what Google already knows about it: the pages, content and web addresses that bring in visits and enquiries.
The risks aren’t about how the new site looks. They’re old addresses that lead nowhere, pages that quietly disappear, and a new site that launches still blocked from Google, and all three can be prevented. Our guide to redesigning without losing your Google rankings walks through every step. Still deciding? See how much a website costs in the UK or run a health check on your current site.
What Google says
“Expect temporary fluctuation in site ranking during the move.”
- Permanent redirects don’t cause a loss in PageRank.
- Keep redirects for as long as possible, generally at least a year.
- For a small to medium-sized site, it can take a few weeks for most pages to move.
03What we do
Six jobs that keep your site found through the change.
Record what’s working
Before anything changes, we list every page on your current site and use Search Console to mark the ones that bring in visits, searches and links. That becomes the baseline we compare against after launch.
Decide every page
Each page is kept, merged into a stronger page, or retired. A dull-looking page that still brings in steady visits is doing a job, so it doesn’t get cut just because it doesn’t suit the new design.
A redirect for every old address
A written map sending each old address to its closest new page in one hop, as permanent 301 redirects on the server. Pages that are genuinely gone are marked as gone, not all dumped on the homepage.
Staging kept out of Google
The new site is built and reviewed on a separate address that tells Google not to index it, using noindex or a password, not robots.txt alone. Those blocks come off at launch, and we check the live site.
Everything Google reads, carried over
Page titles, the words on pages that rank, the same content on mobile as desktop, proper HTML links, structured data, analytics and Search Console verification.
Launch day and after
Old addresses tested, the new sitemap submitted, your Google Business Profile link updated, then Search Console checked in the weeks that follow so anything that slips gets caught early.
We followed the same steps moving our own site in September 2026, mapping all 95 old addresses. Our redesign guide shows how, and a redesign is a good moment to sort your local SEO too.
04What we won’t do
No shortcuts. No nasty surprises at launch.
Most redesigns that lose visits do it in the same few ways. Here’s what we avoid, in line with Google’s guidance on site moves.
- Redirecting everything to the homepage Each old page goes to its closest new equivalent. Retired pages with no replacement are marked as gone.
- Leaving staging blocks on at launch It’s the first common mistake in Google’s site-move guide, so we check the live site rather than taking it on trust.
- Cutting pages that bring in visits If a page earns visits or enquiries, it moves across with its content intact, or better.
- Hiding content on phones Google uses the mobile version of your site, so content dropped on mobile can effectively disappear.
- Keeping your site or domain Your domain name and website belong to your business. If you move on, they go with you.
- “Your rankings won’t move” promises Google says to expect temporary fluctuation during a move. We plan for it and watch it closely.
05Cost and timing
What affects the cost and timing of a redesign.
Every redesign is quoted after a free audit, so the price fits your site rather than a package. These are the things that make the biggest difference. For typical UK prices, see how much a website costs in the UK.
How many addresses change
Every old page that matters needs a redirect to its closest new page, so a site keeping its addresses is a simpler job than one that’s moving them.
Moving platform
Leaving an old WordPress or Wix site can mean new page addresses even on the same domain, which brings the redirect work above with it.
How much content moves
Pages kept as they are, merged into stronger pages, or rewritten. Rewriting takes longer, and pages that bring in visits keep their substance.
Features
Booking, quote forms, payments or links to other systems each add design, build and testing time.
Changing domain name
The biggest change. Google’s Change of Address tool comes into it, and Google asks you to keep redirects for at least 180 days and recommends keeping the old domain for at least a year.
When you launch
Google suggests moving at a quieter time, and says most pages on a small to medium site can take a few weeks to move in its results.
06Questions
Website redesign, straight answers.
What local business owners ask us before a redesign, including what happens to their Google rankings.
What is an SEO-safe website redesign?
An SEO-safe website redesign changes how your website looks and works while protecting what Google already knows about it: the pages, content and web addresses that bring in visits and enquiries. In practice that means recording what’s working before anything changes, keeping the content that earns its place, redirecting every old address to its closest new page, and checking Search Console after launch.
Do you redesign websites for businesses in Worcester?
Yes. Get Found is a web design and local SEO agency based at 39 Foregate St, Worcester, with a second office in Stockport, and we redesign websites for businesses across the UK. Every project starts with a free visibility audit, and there are no long contracts.
Will a redesign lose my Google rankings?
It can if it’s done carelessly, which is why we plan for it. The main risks are old addresses that lead nowhere, pages that quietly disappear, and a new site that launches still blocked from Google, and all three can be prevented. Google also says to expect some temporary movement in rankings while it catches up with a move, so be wary of anyone who promises nothing will change.
Do I need a full redesign, or just some fixes?
Not every tired-looking website needs replacing. Sometimes better page titles, proper service pages, faster loading or clearer calls to action will do more good for less. The free audit shows which it is, and if your current site is doing its job, we’ll tell you.
Will my web addresses change?
Only if there’s a good reason. Keeping the same addresses is the lowest-risk option. If addresses do change, for example when moving from an old WordPress or Wix site, every old address that matters gets a permanent 301 redirect to its closest new page, set up on the server, and pages you’re genuinely retiring are marked as gone rather than all being sent to the homepage.
How long should redirects stay in place after a redesign?
Google’s guidance is to keep redirects for as long as possible, generally at least a year, and to consider keeping them indefinitely so old links in emails, directories and bookmarks keep working. Google also says permanent redirects don’t cause a loss in PageRank.
Who owns the redesigned website and domain name?
You do. Your domain name and the website we build for you belong to your business, not to us. If you ever decide to move on, they go with you.
How much does a website redesign cost?
It depends on the size of the site and what it needs to do. Every project is quoted after a free audit, so the price is based on your business, and you’ll know what you’re paying for before anything starts.
Rather talk it through? You’ll speak to the local team, not a call centre.
07811 41553408Free audit & quote
Let’s build a site that gets found.
Tell us about your business and what you need. We’ll audit where you stand today, then come back with plain advice and a quote.
What you’ll get
- A look at your current site: speed, structure and how it reads to Google and AI tools
- Where you rank on Google and Maps, and who beats you to it
- What ChatGPT, Perplexity and AI Overviews say about your trade in your town
- An honest recommendation, and a quote if a new site is the right answer
Worcester WR1 1DJ
Stockport SK1 3SH