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01Web design · Worcester-based, working UK-wide

Web design thatgets foundfor local businesses across the UK

Fast, search-ready websites with local SEO and AI search built in from day one. So your site ranks on Google, gets picked up by tools like ChatGPT, and turns visits into calls.

Get your free audit and quote Call 07811 415534

Illustration: a website for a fictional Worcester heating engineer, Hatherton Heating, shown in a browser. Around it, labels show it ranking first in Google Maps, being cited in an AI answer, passing Core Web Vitals and carrying LocalBusiness schema. The business is fictional.

  • 22 years’ experience
  • Worcester-based, working UK-wide
  • No long contracts

02The problem

Pretty isn’t the same as found. Most local websites are brochures nobody reads.

We see it in almost every audit: a business that paid good money for a website that looks the part, then wonders why the phone doesn’t ring. The design was never the problem. It’s what’s missing underneath.

  1. Nobody finds it

    It looks lovely, but it was never built around the searches your customers type, so it sits on page three while a plainer competitor gets the call.

  2. It’s slow on a phone

    Heavy themes, sliders and a pile of plugins. Most local searches happen on a mobile, often in a hurry, and people don’t wait.

  3. AI tools can’t read it

    Key details hidden in images or scripts, no structured data, no clear answers. ChatGPT and Google’s AI Overviews can’t recommend what they can’t understand.

  4. It’s a dead end

    No obvious phone number, a contact form buried three clicks deep. Visitors arrive, look around and leave.

Built to look good

Google ranking
Page 3
Google Maps pack
Not shown
AI answers
Not mentioned
Mobile load
Sluggish

Built to get found

Google ranking
Page 1
Google Maps pack
Top 3
AI answers
Cited
Mobile load
Fast
Illustrative comparisonNot a real client. Your free audit shows where your own site stands.

03What’s built in

SEO and AI search, built in.Not bolted on afterwards.

Every site we build starts from the same question: what will get this business found, and what will make the visitor pick up the phone? Here’s what that means in practice.

  • Speed

    Quick to load, especially on a phone

    Lean pages, properly sized images and no unnecessary plugins. We check Google’s Core Web Vitals before launch, because speed affects both rankings and whether people stay. Speed work comes with every new build and redesign; to check your current site first, try our website health check.

    • LCPLoadingChecked
    • INPResponsivenessChecked
    • CLSVisual stabilityChecked
  • Local SEO

    Structured to rank locally

    Service and area pages planned around real searches, with sensible titles, headings and internal links from the start.

  • AI search

    Readable by AI tools

    Your key facts in plain text, clear answers to real questions, and nothing blocking the crawlers ChatGPT and Google’s AI rely on.

  • Mobile-first

    Designed for the thumb

    Laid out for phones first, then scaled up. Readable text, tappable buttons, no pinching and zooming.

  • Conversion

    A clear route to a call

    Click-to-call, short enquiry forms and a next step on every page, so visits turn into conversations.

  • Structured data

    Schema, done thoroughly

    Structured data tells Google and AI tools exactly who you are, what you do, where you work and how to reach you, in a format they don’t have to guess at.

  • Easy editing

    Change the everyday things yourself

    Opening hours, prices, photos, a new team member. We’ll set things up so the day-to-day edits don’t need us, and show you how.

  • Measured

    Tracked from launch day

    Search Console and analytics set up, and your Google Business Profile pointing at the right pages, so you can see what the site is doing for you.

    • Search Console
    • Analytics
    • Business Profile

04How we build it

Discover. Design. Build. Get found.Four steps, no surprises.

  1. Step 1: Free audit

    Discover

    We look at your current site, where you rank on Google and Maps, what AI tools say about you, and who’s winning the calls instead. Then we agree what the site needs to do.

  2. Step 2: Built around the call

    Design

    We plan the pages around the searches you want to win, then design them. You see it and comment on it before anything is built.

    How we design for enquiries

  3. Step 3: Fast and readable

    Build

    Clean, quick pages with the structure, schema and content that search engines and AI tools can read, tested on real phones.

  4. Step 4: Rankings protected

    Launch & get found

    Old URLs redirected to their nearest new page to protect the rankings you’ve earned, tracking switched on, Business Profile linked. Then, if you want us to, we keep pushing your rankings up.

    How we handle redesigns

Start with step one

Get a free audit of your current site and visibility, plus a quote for what we’d build.

Get your free audit and quote Call 07811 415534

05What you get

Everything a local site needs to earn its keep. Nothing it doesn’t.

Design

  • A site designed around your services and the towns you cover
  • Mobile-first layouts, checked on real phones
  • Clear calls to action, click-to-call and short enquiry forms

Search

  • Local SEO foundations: page titles, headings, internal links
  • Service and location pages planned around real searches
  • Schema and structured data for your business, services and FAQs
  • Content written for people, and easy for AI tools to quote

Launch

  • Speed work and Core Web Vitals checks before go-live
  • Redirects from your old pages, so existing rankings aren’t thrown away
  • Search Console, analytics and Google Business Profile linked up
  • A walkthrough, so you can edit the everyday things yourself

06Sample work

What a search-ready site looks like. Built around the call.

Sample conceptsThese are illustrative concepts for fictional businesses, to show the approach. Real, named projects will replace them.

  • Heating engineer · Worcester

    Concept

    Hatherton Heating

    • Click-to-call on every page
    • Service + area pages
    • LocalBusiness schema

  • Physio clinic · Stockport

    Concept

    Mersey Mill Physio

    • Online booking up front
    • Condition pages that answer questions
    • FAQ schema

  • Accountants · Worcester

    Concept

    Severn Ledger Accountants

    • Clear pricing page
    • Question-led guides AI can cite
    • Reviews on show

07Questions

Web design questions. Straight answers.

Rather just talk?

07811 415534

You’ll speak to the local team, not a call centre.

How much does a website cost?

It depends on what the site needs to do. A few pages for a sole trader and a multi-location clinic with online booking are very different jobs. Every project is quoted after a free audit, so the price is based on your business rather than a package that doesn’t fit, and you’ll know what you’re paying for before anything starts.

Do I actually need a new website?

Not always. Sometimes the fixes are smaller: better page titles, proper service pages, schema, or speeding up what you already have. The audit will show which it is. If your current site is doing its job, we’ll tell you rather than sell you a new one.

Will a redesign lose my Google rankings?

It can if it’s done carelessly, which is why we plan for it. Before launch we check what your current site ranks for, keep the pages and content that are working, and redirect old URLs to their new homes. After launch we keep an eye on Search Console so anything that slips gets caught early.

What makes a website ready for AI search?

AI tools like ChatGPT, Perplexity and Google’s AI Overviews recommend businesses they can understand and trust. That means your key facts in plain text on the page, consistent business details, structured data (schema) that spells out who you are and what you do, clear answers to the questions customers actually ask, and nothing blocking the crawlers these tools use.

Can I update the website myself?

Yes. We’ll set the site up so the everyday changes, such as opening hours, prices, photos and news, are straightforward, and show you how. We’ll talk through the options with you before we build, so you end up with something that suits how often you want to make changes.

Do I have to sign a long contract?

No. We don’t do long contracts. Once your site is live, ongoing SEO support is there if you want it, and it has to earn its keep every month.

Who owns the website and domain name?

You do. Your domain name and the website we build for you belong to your business, not to us. If you ever decide to move on, they go with you.

Do you build websites for businesses outside Worcester and Stockport?

Yes. We design and build websites for businesses across the UK. Most of the process works just as well by phone and video, and you’re welcome to visit our Worcester or Stockport office if you’re nearby.

08Free audit & quote

Let’s build a site that gets found.

Tell us about your business and what you need. We’ll audit where you stand today, then come back with plain advice and a quote.

What you’ll get

  • A look at your current site: speed, structure and how it reads to Google and AI tools
  • Where you rank on Google and Maps, and who beats you to it
  • What ChatGPT, Perplexity and AI Overviews say about your trade in your town
  • An honest recommendation, and a quote if a new site is the right answer
Prefer to call?07811 415534
Worcester
39 Foregate St
Worcester WR1 1DJ
Stockport
Charter House, Norbury St
Stockport SK1 3SH
Web design enquiryFree · No obligation
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