SEO – Search Engine Optimisation
One of the most powerful methods for getting found online is SEO (search engine optimisation). If you have a website and you feel it is not drawing the attention it deserves then the Get Found team can help. SEO isn’t rocket science but it does require an in-depth understanding of how search engines work, how your website is set up to interact with them and how you can best signal that your site is a quality resource.
What is SEO and Why you Need it
At a basic level, search engine optimisation is ensuring that your website is best placed to attract enough of the right type of attention – in terms of web traffic – to benefit your business’s bottom line. The most heavily used search engine for locating information, products and services is Google Search although rival services such as Microsoft Bing and Yahoo! Search are gaining ground.
Still, it is Google’s famous algorithm that remains the benchmark for ranking web pages in order of search relevance and search engine optimisation services are geared towards improving website owners’ position on Google’s search engine results pages (SERPs).
Effective SEO is a blend of technical and creative skills and tools that work together to lift websites like yours away from the pack and into prominence. SEO includes keyword research, a crucial element which ensures that you are ranking for the search terms that your potential customers or viewers are actually using when they search for what you have to offer.
Tailored Search Engine Optimisation Services by Get Found
Every industry is unique and each business will require a personalised SEO service for best results. Our specific strategy will be drawn up after consultation with you but you can expect the following:
Rank checking. We will find out where your business currently ranks, compared with your competitors, on all of the major search engines.
SEO audit. This comprehensive service will look at both technical aspects of your website and any content you have online. We will work with your website developer to iron out any back-end issues and suggest and, if required, implement changes to your content strategy.
Link analysis. Some links to other websites may benefit yours while others are a waste of space. Some may even be harmful. After analysing the backlinks on your site we will be in a position to advise you further on your outreach strategy.
Directory and social network audit. We will find and evaluate your profiles on industry directories and social media networks and add your details to important citation sites and social media sites where relevant.
Higher priority will be given to some elements of SEO than others depending on your specific industry, business type, goals and objectives.
Local SEO Search Engine Optimisation Services
Search engines such as Google are embracing the mobile generation by using location-based signals and functions such as IP addresses and GPS positioning to serve content based on where a web search user is situated. Depending on your unique business goals you may benefit from a bespoke local SEO strategy to ensure your business is highlighted more prominently to people near you – both residents and visitors with mobile devices.
If you are wondered why your local competitors are appearing above you in the search results or are being featured in Google’s ‘three pack’ when yours is not then we can help.
To find out more about our SEO services, including more detailed information about how search engine optimisation can help your business rise up the online pecking order, please contact us today.