Local SEO for tradespeople Found when someone needs a trade today.

Local SEO for tradespeople is getting a trade business that travels to its customers found by people searching for that trade in the towns it covers. It means a Google Business Profile set up as a service-area business, a steady flow of genuine reviews, a website with a page for each main service and for towns where you genuinely work, and a simple way of tracking where calls come from.

Yes. Get Found is a local SEO agency based at 39 Foregate St, Worcester, with a second office in Stockport, and we work with plumbers, electricians, builders, roofers and other trades across the UK. Local SEO for trades is part of our local SEO service. Every project starts with a free visibility audit, and there are no long contracts.

It shouldn’t. If customers don’t come to you, Google treats you as a service-area business and says you should hide your address. Its own example is a plumber running the business from home, who should clear the address from the profile. You then add the towns or postcodes you cover instead, up to 20 of them.

Your service areas tell customers where you work, but Google doesn’t say they extend where you appear, and distance from the person searching is one of the three things Google says local results are based on. A genuinely useful page about the work you do in a town can make your website more relevant there, but nobody can promise you a place on the map far from your base.

There’s no special setting for them. Google looks at how well your profile matches the search, how far you are from the person searching and how well known you are. So the basics matter most: the most specific category, accurate hours including any out-of-hours cover you genuinely offer, a service page for emergency work if you really do it, and a phone number people can tap to call.

They’re a separate, paid option. Google’s UK help page says you pay only for leads related to your business, and lists categories including plumbers, electricians and roofers, with a check to confirm you’re eligible. Your Business Profile reviews show in the ads too, so the organic work still matters. Ads don’t change your normal ranking: Google says there’s no way to pay for a better local ranking.

Your Business Profile shows calls as the number of times someone tapped the call button, not answered calls or booked jobs, and Google removed the call history feature in July 2024. So we set up a simple log and get you asking every caller how they found you. Together they show which work is bringing in jobs.

No, and nobody honestly can. Google says there’s no way to request or pay for a better local ranking, and it warns that third parties can’t promise a ranking on Search or Maps. What we can do is make sure nothing on your side is holding you back, and show you what’s changing.