Local SEO Services
Are you standing out among your local competitors or being left behind?
Have local customers deserted you or are you finding a rival business popping up all over the place online?
Rather than chasing prospective new buyers or service users how much better would it be if they came to you? This is what local SEO can do for you.
If your service or product is mainly geared towards local residents or visitors, or you need to increase local uptake of your global offering, then the Get Found Local SEO service will help you to create the perfect local SEO strategy.
What’s the Difference Between Local SEO and Non Geo-specific SEO
The creation of local SEO services has come about as a response to the increasing importance that Google and the other search engines are placing on locally-tailored results.
As mobile devices become more common and search engine algorithms more sophisticated it is now possible to use IP addresses, GPS positioning, directory citations and location-based content to serve locally-relevant web pages to consumers. In plain language, the search engines know where you are when you’re searching for things and highlights nearby sources first.
The weighting of the different factors that signal to Google and the rest that a website is worth ranking highly is very different when marketing locally than when positioning for a global audience. That is why local SEO has developed into a specialist discipline.
On-site backlinks and content continues to be important in local SEO but the focus is on linking to local directories and websites and writing content which contains location-specific keywords. Some elements, such as NAP (name, address, phone number) consistency and citation volume are much more important when ranking locally as it enables the search engines to recognise you as a locally established business.
Get Found are specialists in local SEO and can optimise your website so that all of the above local signals are strong and reliable.
How Get Found Uses Local SEO Services to Benefit Our Clients
What can you expect from a Get Found local SEO service?
We will create a tailored local SEO solution that’s right for your business and its ultimate goals. Although every company is different and the fine details will vary, we will include all of the elements below:
Local rank check. We will research the main local keywords for businesses like yours and identify where you rank, compared with your competitors, both on normal (organic) search and in Google Local, Yahoo! Local and Bing Local.
SEO audit. We will take a magnifying glass to your website and check for SEO errors. We will fix the basics (working alongside your web developer as necessary) before moving on to analysing your off-site SEO.
Citation check-up. We will find out which local and industry directories you are in and whether your citations are consistent. We will also find out which directories your competitors are featured on and ensure you have a presence there too. Google Local optimisation
Are you One of the 80% Without a Google Local Profile?
As the most influential search engine on the planet, the more you can do to make Google notice you (for the right reasons) the better. Setting up a profile on Google Business Local by claiming your own business is a fundamental first step but it is one that 80 per cent of businesses have so far failed to do. This instantly locks you into the web of Google properties that includes Maps, Search, Google + and Business View. An optimised Google Business profile will also maximise the chance that you will appear in the coveted ‘three pack’ when potential customers in your area are searching via mobile.
Are you ready to give your website a local SEO overhaul and emerge into the spotlight instead of hiding in the shadows? Please contact Get Found today.