01Local SEO agency · Worcester-based, working UK-wide
Local SEOthat puts youon the map
We get owner-run local businesses into the Google Maps 3-pack and the local results beneath it, then make sure the same signals feed the answers AI tools give. A real team based in Worcester, working with businesses UK-wide: 22 years in, and no long contracts.
Illustration: a ranking grid laid over a map of Worcester for the search “electrician near me”, for a fictional business, Sabrina Electrical. Each point shows where the business ranks on Google Maps when someone searches from that spot. Before, it ranks outside the top three almost everywhere (average position 17.6). After, it is in the top three across most of the area (average position 3.7) and appears first in the Maps 3-pack.
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Google Mapselectrician near me
Sabrina Electrical★ 4.9
★ 4.6
★ 4.4
★ 4.7
Sabrina Electrical: #12 · not in the pack
Geo-grid“electrician near me” · Worcester
Avg. Maps position
3.7
Points in the top 3
17/49
Illustrative · fictional business1–34–1011+
02Why the 3-pack matters
Three spots on the map. Everyone else is scrolling for scraps.
When someone nearby needs what you do, the Google Maps 3-pack is where most of them start. It’s the block of three local businesses, with a map, that appears before the ordinary website results. Local SEO is the work of getting you into it, and keeping you there.
1
It’s the first thing people see
For searches like “plumber near me” or “dentist in Stockport”, Google usually shows a map with three businesses under it, above the normal website results. Being fourth means being out of sight.
2
It’s built for picking up the phone
Call button, directions, opening hours, photos and reviews, all in one place. Plenty of people choose from those three listings without ever visiting a website.
3
Reviews do the selling
Star ratings and review counts sit right next to your name. A strong, recent set of reviews wins the click even when you’re not first.
4
It changes street by street
The pack depends on where the searcher is standing. You can be top in St John’s and missing in Barbourne. That’s why we measure rankings across a grid of points, not from one desk.
plumber near me
Sponsored
1
Your business★★★★★ 4.9 · Open now
2
More places →
Web results
IllustrationA typical mobile results page: 1 the Maps 3-pack sits above the website results; 2 call and directions are one tap away.
03What we do
Everything that moves you up the map. Done properly, every month.
Local rankings come from a handful of things: how complete and active your profile is, what your reviews say, how consistent your details are across the web, how well your website backs it all up, and who locally vouches for you. We work on all of them.
01Optimisation & management
Google Business Profile
A Google Business Profile that earns its place
Your profile is the listing that appears in the Maps pack, so it has to be right. We set it up properly, then keep it active. We also watch for the edits Google and the public can suggest, because a wrong phone number or closing time can quietly cost you calls.
Primary and secondary categories chosen for the searches you want
Services, service areas, hours and attributes filled in properly
Fresh photos, posts and offers, so the profile never looks abandoned
Questions answered, suggested edits checked, duplicates dealt with
Reviews can help where you rank and whether people choose you. The reliable way to get more is to ask every customer at the right moment and make it easy. We build that habit into how you already work, and help you reply in your own voice, to every complaint and to praise worth answering.
Direct review links, QR cards and follow-up messages that make asking easy
Simple prompts your team can use at the end of a job
Replies to every complaint, and to praise worth answering, with a calm plan for the bad ones
Always within Google’s rules: no fake, bought or incentivised reviews
The same name, address and phone number, everywhere
Your business details (your NAP: name, address, phone) appear on directories, maps apps and data sites you’ve probably never visited. Old addresses, old numbers and duplicate listings muddy the picture Google and AI tools have of you. We find them, fix them, and get you listed where your trade and town matter.
An audit of where you’re listed, and what’s wrong or out of date
Old numbers, addresses and duplicate listings corrected or closed
The directories, maps apps and trade sites that count for your business
Apple, Bing and other maps kept in step with Google
Bing Places is one of the listings we keep in step. More on our Bing Places & Bing SEO service.
Citation clean-upExample
Bing PlacesOld address correctedFixed
Apple Business (Maps)Now listedNew
Trade directoryOld number correctedFixed
Duplicate profileRemovedFixed
FacebookMatchesDone
04Your website, pulling its weight
Local pages & on-site SEO
Service and area pages people actually want to read
Your profile links to your website, and Google reads both. We make sure your site backs up what your profile says: proper pages for your main services and the towns you cover, written for people rather than stuffed with place names, plus the technical basics done right.
Service and area pages planned around real local searches
Titles, headings and internal links that make sense to Google
LocalBusiness schema and consistent contact details on every page
Speed and mobile fixes. And if the site needs rebuilding, we’ll say so
Pages in the planExample
/electrician-worcester/ImprovedDone
/electrician-malvern/New pageNew
/ev-charger-installation/New pageNew
LocalBusiness schemaAddedDone
05Earned, not bought
Local links & PR
Links and mentions from your own patch
A mention in the local paper, a link from a supplier or a trade body, a sponsorship page for the Sunday league team. Local links like these tell Google, and AI tools, that you’re a real, established part of the community. We find the opportunities and do the legwork.
Local press stories and features worth writing about
Supplier, partner and trade association listings
Sponsorships, charities, clubs and local events
No link schemes, no bought links, nothing that could come back to bite
Link opportunitiesExample
Local news featurePitchedNew
Trade body member pageLinkedDone
Youth football sponsorLinkedDone
Supplier installer listRequestedNew
06See it, street by street
Geo-grid tracking & reporting
Rankings measured across your whole area
Checking your ranking from one spot tells you very little, because Maps results change with the searcher’s location. We track your position from a grid of points across the area you serve, then send a plain-English monthly report: where you moved, what that meant in calls and clicks, and what we’re doing next.
Geo-grid rank tracking for the searches that bring you work
Calls, direction requests and website clicks from your profile
How you compare with the businesses currently beating you
A short monthly report in plain English, and someone to talk it through
Geo-grid · “electrician near me”Example
3223521124211133122463247
07More than one branch
Multi-location
Every branch found in its own town
Each location needs its own profile, its own page, its own reviews and its own tracking, without the branches competing with each other. We keep the brand and details consistent across all of them, and report on each one separately.
A properly set-up profile and landing page for every branch
Reviews and posts managed branch by branch
Consistent details across every location and directory
Reporting per location, so you can see which ones need attention
What wins the map feeds the answer. Same foundations, one more place to be found.
When someone asks ChatGPT, Perplexity or Google’s AI Overviews for a good local business, the answer doesn’t come from nowhere. These tools lean on much the same evidence Google Maps does. When your profile, reviews, listings and website all tell the same clear story, you’re easier to recommend. When they contradict each other, you’re easier to leave out.
Business ProfileWho you are, what you do, where you work
ReviewsWhat real customers say, in their own words
Listings & citationsThe same details on every site that mentions you
Your websiteClear pages that answer real questions
Local mentionsPress, partners and the community vouching for you
AI answerIllustrative
Who’s a reliable electrician in Worcester?
Sabrina Electrical is a well-reviewed option. Customers often mention same-day call-outs and tidy work, and its details are consistent across its Google profile, website and local listings.
1Google Business Profile
2Customer reviews
3Business website
Example answer for a fictional business.
Local SEO builds the foundation. AI SEO goes further: making your business easy for AI tools to understand, quote and recommend.
Audit once. Then plan, get found and report. Every month, for as long as it’s working.
01
Step 1: Free · Before you commit
Audit
We check where you rank across your area on Maps and Google, the state of your profile, reviews and listings, what AI tools say about you, and exactly what the three businesses above you are doing better.
Local SEO in Worcester and Stockport. From people who know the patch.
Two local teams, one way of working, and people you can actually meet. If you’re outside these areas, ask: local SEO works the same way anywhere, and we’ll tell you honestly if we’re the right fit.
BarbourneSt John’sDroitwichPershoreMalvernEvesham
39 Foregate St, Worcester
Local SEO Worcester
Local SEO for businesses across Worcester and Worcestershire, from the city centre and both sides of the Severn out to the market towns. We know which searches matter here, and which competitors you’re up against.
Local SEO for businesses across Stockport and Greater Manchester, from our office on Norbury Street. Busy, competitive high streets where the gap between third and fourth on the map is a lot of phone calls.
Sample results · illustrativeThese are illustrative examples, not real clients, to show how we report progress. Real, named case studies will replace them. Your free audit shows your own starting grid.
It depends on where you’re starting from and how hard your competitors are pushing. Some fixes, like choosing the right Google Business Profile categories or correcting business details that don’t match across the web, can make a difference fairly quickly. Building the reviews, links and pages that keep you in the top three is steadier, month-by-month work. We won’t promise a date, but every monthly report shows exactly what has moved and what hasn’t.
How much does local SEO cost?
Every plan is quoted after a free visibility audit. A single-location trade in a quiet market and a multi-branch clinic in a crowded one are very different jobs, so we look first and then quote in plain English. You’ll know what’s included and what it costs before anything starts.
Am I tied into a long contract?
No. We don’t do long contracts. Local SEO has to earn its keep every month, and our monthly report is there so you can judge that for yourself.
Do I need a physical address to show up on Google Maps?
You need to serve customers in person, but you don’t need a shopfront. If customers come to you, your profile shows your address. If you go to them, as most trades do, you can hide your address and set the areas you cover instead. What you can’t do is use a virtual office or PO box as your address: that breaks Google’s guidelines and can get a profile suspended. We’ll set up the right type of profile for how you actually work.
Can you get us more Google reviews?
Yes, the honest way. We make it easy to ask every customer, with direct review links, follow-up messages and simple prompts your team can use, and we help you reply to every complaint, and to praise when there’s something worth saying. We never write, buy or incentivise reviews. It breaks Google’s rules and can get reviews removed or a profile restricted.
Can you guarantee we’ll be number one?
No, and we’d be wary of anyone who does. Google decides the rankings, and Maps results change depending on where the person searching is standing. What we can promise is clear, sensible work on the things that influence local rankings, and reporting that shows you exactly where you rank across your area, month by month.
Does local SEO help with ChatGPT and AI search?
Yes. When someone asks an AI tool for a local recommendation, it leans on many of the same signals Google Maps uses: your Business Profile, your reviews, your listings on other sites, your website and what local sources say about you. Getting those strong and consistent is the foundation of being recommended. Our AI SEO service builds on that foundation.
Do you only do local SEO in Worcester and Stockport?
No. We’re based in Worcester, with a second office in Stockport, and we do local SEO for businesses anywhere in the UK. Local SEO is about your town and your customers, not ours: we research how people search in your area, who you’re up against in the Maps pack and which local sources matter there. If you’re near one of our offices you’re welcome to pop in; everywhere else, we work by phone and video.
Set up a Google Business Profile step by step using Google's own rules: what you need, verification, what gets profiles suspended and when to get help.
Get more Google reviews the right way: copy your review link, save Google's QR code, ask every customer, and stay within Google's rules and UK law.
Read article
10Free visibility audit
See where you rank on the map. Then get found.
Tell us who you are, where you work and what customers search for. We’ll show you where you appear across your area, and who is picking up the calls instead.
What you’ll get
A geo-grid of where you rank on Google Maps across your area
Who holds the 3-pack for your main searches, and why
A check of your Business Profile, reviews and listings
What ChatGPT, Perplexity and AI Overviews say about your trade in your town
