Local SEO Services For Your Business
Search engines like Google, Bing, and Yahoo! Are used by people worldwide to search almost anything you can think of. Last year Google accounted for over 75% of all global internet traffic and received nearly 2.3 trillion searches. How can you make sure that your website is one that people see when there are close to two billion websites on the internet today?
What Is Local SEO
Search Engine Optimization is the process of increasing the number of people who see your website when they use a search engine. It also improves the quality of people who visit your website by appealing it to target customers.
Search engines send out crawlers that gather information about all of the relevant content they can find on the internet when you search for something online. They retrieve all of the info and gather it together. They send the data through an incredibly complex algorithm that tries to make the best matches for you based on what you typed in.
Local SEO targets your impact on your company’s region. Your website appeals explicitly to people in your town or city using factors like local content, links, citations, and social media. This way, you are reaching out to your target audience in the area where your goods or services exist.
How Does Local SEO Work?
When people make a query online, the search engine understands that the user is looking for suggestions in their area. The search engine produces geographically relevant results using the inquirer’s location.
Local SEO uses different factors to determine the legitimacy of your business and its relevance to the searcher. These are some of the other top determinants.
Google My Business – GMB
To optimize your local business, you need to claim your company on Google My Business. Google my business links you with Google Maps and the Google Local Pack, the block of business listings that appear below the map when someone makes a google search.
Google My Business uses the information that you submit, such as your services, contact info, business category and description, and location hours. It mainly runs on reviews generated by customers. Uploading photos, posting special offers, and creating a 360-degree virtual tour of your facility can also help propel your business on GMB.
With only 44% of business claimed on GMB, it is crucial to claim your company and increase your chance of showing up in local listings. Claiming yourself on GMB is free, and worth the time.
NAP – Name, Address, Phone Number
Another factor that Google uses to verify that you are a genuine local business is to check that your contact information is the same in all locations. Your name, phone number, address, and website URL, or NAPW, need to match up on all of your online outlets.
A citation is when your business name, address, phone number, and website link appear online. Having quality outside links on business listings and other webpages help propel your website locally. Without citations, your business will not appear in a localized search.
Other factors that Local SEO uses to determine the quality of your website:
- Local content
- Loading Speeds
- How people use your site
- Engagements on social media
- Use of keywords
These are the main factors that search engines use when weeding through local websites, but there are hundreds more. Google and other search engines are always adding things and expanding their algorithms.
What Local SEO Can Do for You
Local SEO is crucial for any business. It allows customers to find you when they need you. You are not merely posting an advertisement for people to see, like a billboard or newspaper ad, but you are presenting yourself to the customers that are looking for your services specifically.
Four out of five consumers search for local information on the internet, which means that utilizing Local SEO could increase your website traffic by 80%. By investing in your search engine optimization, you are directly investing in your companies exposure and, in turn, profit.
Additionally, 60% of American adults use smartphones and tablets to search for local products and services, and 78% of all local-mobile searches result in offline purchases. Having your company pop up first when people search locally on their phone can mean a massive increase in your company’s traffic!
Local search has the highest conversion rates of all local advertising strategies. Local directories that display your business (like Yelp and Foursquare) have a 50% conversion rate. You can convert one out of every two leads into a customer if you can get your business highly listed on directory sites!
How You Can Increase Your Local SEO
As the internet grows and competitors appear, you can have a hand in exposing your business to the people who want to see it.
To optimize your business, you need to follow this local SEO checklist:
- Improve your websites internal linking
- Optimize your URL, title tags, descriptions, headers, and content
- Add location pages to your website
- Create local content
- Ensure your site is mobile-friendly
- Keep your NAPW consistent
- Optimize your citations
- Increase your presence in directories
- Engage on social media
- Claim your business on GMB
- Ask customers to leave positive reviews online
It doesn’t matter what kind of business you have; utilizing the right SEO can make or break your companies online performance. Becoming a local SEO company is a simple way to directly impact your website traffic and online sales to your exact target audience.
Local SEO Services
If you are having trouble optimizing your location search results, there are people who can help. Buying local SEO packages from a marketing company can be an easy way to bring in customers and grow your business. The longer you wait to begin your local search engine optimization, the more likely your competitors will jump in and steal your rankings.
Whether you are a small start-up or a global corporation trying to increase your business in certain regions, investing time and even money in your Local SEO is a no brainer.