Increase Your Visibility With SEO
While the multitude of online businesses can only be a good thing for customers, it can be difficult to get your brand noticed.
If you are struggling to increase your brand’s visibility online, then the below blog is just what you need.
With options to suit all marketing budgets, read on to discover exactly what steps you need to take to make your business stand out and beat the competition.
Create an amazing website
If your website is not up to a high enough standard, then you are going to struggle to get noticed online. The good news is that it is never too late to improve the design of your website.
If you are stuck on where to start when it comes to designing an amazing website, then the below tips can help:
- Make sure your website is mobile-friendly
- Make sure that your website loading times are as fast as they can be
- Ensure that it is easy to navigate by searchers and search engines
- Include clear CTAs (call to action)
Use SEO techniques
If you are not aware of the term SEO, then this stands for search engine optimisation. One of the key elements of SEO is the use of keywords. These are the terms that your target audience is most likely to search for when looking for the products or services that your business offers.
SEO can be tricky for beginners, so it can be a good idea to use SEO Droitwich services to get you started on your optimisation journey. Plus, if you are a local business, then local SEO is a must.
Encourage online reviews
Reviews are powerful, and they can make or break a business, so you need to make sure that you encourage your customers to leave positive ones about your brand. In fact, research shows that an estimated 90% of customers trust online reviews and their impact on their purchasing decisions.
If there are not many online reviews about your business or you have too many negative ones, there are several ways that you can encourage your customers to comment on your business, including:
- Add a review link to your website
- Add a review link to your “thank-you for your purchase” emails
- Appeal to your social media followers for reviews
- Offer incentives for leaving a review
It’s a good idea to always take the time to respond to reviews, both positive and negative.
Run promotions and contests on social media
Social media platforms offer a fun and highly effective way to engage with your target audience and direct them to your website. If you do not have many followers on social media or you are not connecting with them as much as you would like, promotions and online competitions are a great idea.
Everyone loves the chance to save money or get something for nothing, and you may be surprised at just how many people will like, share and engage with these types of posts.
In particular, Facebook and Instagram competitions and promotions tend to perform very well.