Google My Business Management Service
Google My Business (often shortened to GMB) is widely regarded as a critical part of any local marketing strategy. As it is linked in to Google Maps, Google Search and Google Local, once you have a profile on GMB, you can be found much more easily by customers, particularly those in your locality.
But being listed on GMB is only the beginning of the process and it is still common for businesses to find themselves struggling to stand out, even when they are in close proximity to their target customers.
To maximise the impact of the free GMB service, your business info needs to be kept up-to-date and you should reply to questions and reviews promptly. You should also take advantage of the Google Posts feature to shout about your latest products, services and offers.
In short, you need Get Found’s Google My Business management service to work alongside you and optimise your listing. Investing in this service will transform GMB into a powerful marketing tool, bringing in extra visitors, creating more leads, stimulating new conversions and delivering higher rankings on Google Search.
How Get Found’s Google My Business Management (GMB) service can support your marketing
Digital specialists working in our Google My Business Management service will leave no stone unturned in their drive to optimise your GMB listing.
Account activities will include choosing an appropriate business category and ensuring your GMB title contains your high-performing keywords. Taking care of just these two factors will strengthen the signals that help your GMB listing and website to rise to the top of the ‘Local Pack’ and organic search engine results pages (SERPs). In fact, these signals, together with proximity, have more influence on your position in the Local Pack than anything else.
We will also work with you to fill in your business attributes, features and description while ensuring all customer info is accurate bang up-to-date. This prevents customers from being inconvenienced (e.g. turning up at the wrong location or while you’re closed for business).
Adding and updating photos and videos is another part of the service, ensuring your listing remains dynamic and engaging.
Reviews and reputation management
One simple way to show your customers that you care about their opinions and experiences is by responding to their online reviews. Our Google My Business Management service includes monitoring and responding appropriately to any reviews that customers add to your listing – positive or negative.
It has been proven that people favour companies which attract numerous reviews and take the time to respond to them. In fact, a positive response to negative feedback can cancel out the damaging effect of the original review.
As part of the service, we will also provide answers to the ‘know this place?’ prompts and reply to any customer questions that come through the GMB listing page.
The power of Google Posts
One of GMB’s more recent additions is the integration of Google Posts, a blog-like section through which businesses can present special offers and highlight key products and services. Once uploaded, Posts have a very short shelf-life and are then removed. Our comprehensive service includes managing your Google Posts strategy.
Through Google Posts, reputation management and general account maintenance, the level of owner and user engagement with your GMB listing will be high. This connection will not only boost the relationship between you and your customers, it will be noticed by Google and your search engine ranking will improve.
Are you interested in boosting your local presence on Google, stimulating more web visits and calls and beating your competitors into second place? Every business is unique and we can customise a GMB solution to suit. To find out exactly what Get Found can do for you, please contact us today.