Target New Customers with Facebook Ads
Facebook Ads and Facebook marketing are two interlinked activities which can supercharge your online marketing success. Get Found can help you specifically with your Facebook advertising campaigns and marketing activities or can look after your entire social media management.
We also offer high quality social media training which can be tailored for Facebook alone or a wider selection of social media platforms.
Why businesses choose Facebook Ads and marketing
There are three powerful reasons why businesses of all sizes and in every industry choose to utilise Facebook in their marketing mix.
First, Facebook is the world’s largest social media platform. It simply provides businesses with access to the biggest pool of potential buyers.
Second, those Facebook users can be micro-targeted. Facebook not only includes standard demographic categories, such as age, gender and location, but enables advertisers to target users based on life events (marriage, home purchases, graduations), pages liked, people followed, events attended and many more factors. This is known as behavioural and psychographic targeting and is much more effective than basic demographic marketing methods.
The design of the Facebook Ads Manager service makes selecting your target audience as simple as checking a few boxes.
Third, Facebook Ads are relatively low cost when compared with other forms of advertising. The maths is simple: low spend plus high conversion rate equals a potentially astronomical ROI.
Facebook marketing or Facebook ads?
Of course, it is also possible to set up a free business Facebook Page and promote your products and services to customers without spending any money. Business owners should be careful with taking this approach since Facebook users often see the platform as a social safe space and dislike being bombarded with marketing.
In addition, in 2018, founder Mark Zuckerberg confirmed that the platform’s algorithms were being updated to prioritise ‘meaningful interactions.’
Get Found content creators know what type of content goes down well on Facebook (e.g. light-hearted, engaging material) and can therefore help you to integrate free organic Facebook activity with paid, laser targeted Facebook Ads campaigns. This will deliver the best of both worlds while freeing up your marketing team to focus on other productive tasks.
Types of Facebook Ads
Facebook offers a wide range of ad formats, including a number of mobile only options. Get Found social media specialists keep on top of the changes to the platform to ensure all of our customers are using the right tools for their business objectives.
Current options for Facebook Ads include:
- Image Ads
- Video Ads
- Carousel Ads
- Instant Experience Ads
- Slideshow Ads
- Dynamic Ads
- Stories Ads
- Augmented Reality Story Ads
- Playable Ads
- Messenger Ads
- Video Poll Ads
- Collection Ads
Our Facebook Ads and Facebook Marketing specialists understand which formats are best for which purposes and what image and video specifications are required. For example, if you are targeting customers in rural areas with unreliable connection speeds, Facebook Slideshow Ads may be a smart option as these require five times less bandwidth than Facebook Video Ads.
Facebook and social media management options with Get Found
Depending on your business priorities, Get Found can provide you with a wide range of different support options. If you want to focus on paid social advertising we can run, monitor and analyse your ad campaigns, either exclusively using Facebook or across different social media platforms. If you are looking for someone to take on your entire social media management function, we can provide this service too. If you prefer to manage your Facebook Ads and Facebook marketing yourself, we can bring your team up to speed with comprehensive training.
Whatever your Facebook or wider business social media needs, Get Found are here to support you.