ChatGPT SEO Be the business it names.

ChatGPT SEO is the work of making your business one that ChatGPT can find, trust and name when someone asks it for a recommendation, such as “who’s a good electrician in Worcester?”. For questions like that, ChatGPT often searches the web first, so it covers the things that search draws on: your website, your business listings, your reviews and what other sites say about you. It’s part of what’s also called AI SEO, AEO or GEO.

Yes. Get Found is an AI SEO and local SEO agency based at 39 Foregate St, Worcester, with a second office in Stockport, and we work with businesses across the UK. ChatGPT SEO is part of our AI SEO service. Every project starts with a free visibility audit, which includes checking what the main AI tools say about your business, and there are no long contracts.

OpenAI says ChatGPT may search the web automatically when a question would benefit from current information, and it can use your approximate location to find local results. It rewrites the question into something like “top electrician Worcester”, uses search partners and unnamed listings providers, and writes its answer from what it finds. So the businesses it names tend to be the ones with the most evidence online: clear websites, complete listings, reviews and mentions on other sites.

Usually because there’s more evidence about them online. They may appear in the “best of” lists and directories ChatGPT reads, have more complete and consistent listings, more recent reviews, or a website that says plainly what they do and where. Sometimes your website is blocking OpenAI’s search crawler, or ChatGPT has out-of-date facts about you. A proper check across many answers shows which it is.

Not directly. GPTBot is the crawler OpenAI uses to gather material for training future models. The one that matters for ChatGPT search is OAI-SearchBot: OpenAI says sites that block it will not be shown in ChatGPT search answers. You can check your robots.txt file to see which crawlers your website allows.

No, and be wary of anyone who says they can. Nobody outside OpenAI controls what ChatGPT says, and its answers change with the wording, the person’s location and the day. What we can do is strengthen the signals ChatGPT relies on, fix anything holding you back, and show you honestly how often you’re named over time.

There’s no reliable timetable. AI tools re-read the web on their own schedules, and OpenAI says changes to robots.txt take about 24 hours just to be picked up by its crawler. Anyone quoting a set number of days or weeks until ChatGPT recommends you is guessing.

We agree a set of questions that match how your customers actually ask, always naming the town, run them repeatedly in ChatGPT and the other main AI tools, and record how often you’re named and which sources the answers cite. We also look for visits from chatgpt.com in your analytics, because OpenAI tags links it sends with utm_source=chatgpt.com. Because answers vary, we report the trend across many checks rather than a single screenshot.