Local SEO Experts
As Google and the other search engines become more sophisticated at detecting local mobile and desktop search activity, the relevance of local SEO specialists in ensuring websites are competitively placed will only increase.
If you are not currently consulting local SEO experts to audit and optimise your site for your local country, region or town then you could be missing a big opportunity. To consistently tap into the local web traffic constantly circulating around your industry you need a local SEO strategy.
What is Local SEO and why is it so important today?
Whether you are on a desktop or a mobile device, the IP address associated with it enables your location to be accurately discerned. To best serve those users who are searching for products and services online, Google and the other search engines want to serve up results based on the specific country, region or town they are in. This is particularly the case with mobile devices since their users may be constantly changing location.
The local SEO specialists at GetFound.co.uk have an array of tools at their proposal which can be used to check the health of your web profile, iron out any fundamental issues (including those even some local SEO experts are prone to missing), audit your local citations, stake out your top five local competitors and suggest strategy changes to increase your visibility and ROI. For example, you may benefit from improved content marketing, with keywords highly focused on local customers, more directory listings or an enhanced social media profile. Every business is unique with its own strengths and weaknesses and Get Found can work on identifying yours.
Throughout the process, we will provide you with regular reports so you can see exactly how you are rising up the pecking order with your competitors.
Google + Local – Get in the ‘three pack’
If you search for certain services and establishments online, you will often find a list of three businesses which appear alongside a map at the top of Google’s search engine results page (SERP). To appear in one of these spots, you first need to register your business with the free Google + Local service (formerly Google Places). Despite being of immense value to local SEO, easy to set up and completely free of charge, only around 20 per cent of businesses have claimed their listing. This is the online equivalent of looking a gift horse in the mouth and is just one of the basic steps Get Found can advise you on and help you to implement for immediate impact.
Local SEO experts know just how valuable being listed on Google’s ‘three pack,’ is to local businesses. First, it puts you above natural (organic) search results (and sometimes even above paid-for ads), which is particularly important on small display screens such as smartphones. Second, by accurately placing your business on a Google map your details can be more reliably served to potential customers near you. Third, you will become integrated into Google’s powerful web of properties which will increase your visibility across the web and improve your organic search results.
Local SEO as part of an overall web optimisation strategy
Local SEO is just one strand of a wider web of search optimisation practices. To dominate the search engine rankings, local SEO should be integrated with search engine marketing (SEM), global SEO, social media marketing and reputation marketing. Get Found local SEO specialists are experienced in all of these interrelated areas. We’re ready and waiting to boost your business.
Call 0161 285 9753 to find out how we can help you succeed.