Internet Marketing Service – Organic and Paid
When you realise that 97% of consumers use the internet to research products and services before buying it, the importance of getting found online becomes quite obvious.
Internet marketing is the umbrella term for a range of online strategies all connected by the goal of promoting goods, services, ideas or other things of value to those online browsers who are likely to spend their money or time to access them. An effective internet marketing service or strategy is one which provides consistent and relevant web traffic.
Get Found offer a comprehensive internet marketing service which can focus on organic marketing, paid marketing or a blend of both.
Choosing Between Organic and Paid Internet Marketing
There are many different types of internet marketing but they can largely be divided into organic and paid strategies. But what are these two methods and which is best for your business?
As a general rule of thumb, organic internet marketing is a long-term strategy which often, but not always, takes months if not years to build (results can be quicker if you operate in a niche industry or focus on less competitive products and services). A purely organic internet marketing service will focus heavily on creating quality onsite content, building good links with other websites (through guest posting, for example) and optimising social media engagement and the effective management of customer reviews. The ultimate aim for organic internet marketing is for a client’s website to appear at the top of Page 1 of the search engine results pages for the keywords that are important to that client.
As the name suggests, paid internet marketing involves spending money to place a business’s website or listing prominently on the internet. Paid internet marketing services, for example pay-per-click campaigns, focus on managing advertising budgets to achieve fast results. PPC campaigns require constant funding to deliver traffic and as soon as a campaign ends, traffic will usually die off quickly.
Get Found can discuss which strategy – or blend of strategies – is best for your business but, as a guideline, paid internet marketing is best for short-term sales campaigns while organic internet marketing is better for brand awareness and reputation building and long-term traffic.
Get Found with our Customised Internet Marketing Service
Our internet marketing service encompasses a range of related strategies such as search marketing (SEO), social media marketing and management, reputation management, mobile marketing, content writing and pay-per-click. Part of our service will always include a full audit on your website to identify issues that may be impacting on your visibility.
There is no ‘one-size-fits-all’ approach that will work for every business. Get Found will work with you to customise our flexible internet marketing service to fit your specific circumstances and meet the goals you identify.
For example, if your customer base is local to your geographical area then we will focus mainly on local internet marketing strategies including analysing your business directory citations, adding to them where necessary and cleaning up your NAP (name, address and phone number) listings.
Boost your Online Presence with Google Business
One strand of our internet marketing service focuses on claiming and optimising your free Google Business page. With over 80% of businesses failing to do this one simple task, this could make an immediate difference to the amount of traffic you get to your site.
Being part of the Google eco-system automatically makes you eligible to appear in the highly visible Google ‘three pack‘ and ‘knowledge graph‘ areas and we will help you to maximise your chances of showing up there.
For more information about our internet marketing service, including organic and paid strategies, please call us today. We can provide you with a free quotation on request.