Digital Marketing Agency in Stockport
Digital marketing has been around since the 1990s but today, with about 90% of consumers researching online prior to buying products or services, it has become the major methodology for getting businesses found.
Digital marketing (sometimes referred to as online or internet marketing) covers a wide and expanding range of tools and techniques, many of them interlinked. The goal of digital marketing, like any other form of marketing, is to get an organisation’s products, services or ideas in front of as many prospective buyers or users as possible.
Digital Marketing: A Multi-Faceted Approach to Getting Found
Get Found offer a wealth of digital marketing experience and can approach the challenge of increasing web traffic in various different ways depending on current strengths and weaknesses.
When you hire Get Found, we carry out a full audit of your current digital set-up, in particular your website, to identify any problems that need to be fixed by your web developer. Then we can move on to employing one or more digital marketing strategies to help boost your online presence.
Search engine optimisation (SEO) is a good place to start when it comes to effective digital marketing techniques as appearing high up on Google’s search engine results pages (SERPs) for relevant industry keywords will make you more visible than competitors, particularly if you are on the coveted first page.
Social media management and optimisation is another area of digital marketing worth investigating due to the importance of social signals in determining page ranking. Get Found offer both a social media management service and a social media training course for those companies who prefer to train up their in-house team to run their social media accounts.
Mobile marketing is also developing into a field of its own. Not only can businesses use SMS and MMS messages and in-app ads to promote their wares, the advance of smartphones and other mobile devices had led to Google favouring mobile-friendly devices in their algorithms. Many social media apps are now accessed via mobile while local SEO – which looks at optimising online businesses for geo-specific searches – is becoming more important as a consequence.
Digital Marketing and Value Exchange
As the internet has become more interactive, particularly since the advent of social media, businesses have had to up their game to attract customer attention via digital marketing. It is now no longer enough to simply bombard web users with random display ads in the hope that some may bite.
Modern digital marketing is all about value exchange with a high worth placed on creating unique and compelling content (blog posts, articles, infographics, etc.) that people will feel motivated to share with others.
Get Found offer a Content Marketing service to ensure that customers who do find you want to stick around, share your wisdom and come back in the future.
Google My Business and Digital Marketing
Claiming your business on Google My Business, if you are one of over 80% of organisations who are yet to do so, is a free and relatively simple way to enhance your digital marketing straight away. Taking this step unlocks many of the benefits of being part of the Google eco-system (visibility on Google Maps, a chance to appear in the ‘seven pack,’ improved SERPs position, etc.)
Claiming your Google My Business listing is very important if you are targeting local customers as your address details will be used to highlight your listing when customers are nearby, using geo-specific signals from their mobile device.
For advice and a free quotation on SEO, social media management, Google My Business or any other aspect of digital marketing please call Get Found today.